SupaPass Blog

Press Release: Fan Club Start-up SupaPass Shortlisted For SXSW HATCH Competition

- Norwich-based start-up is sole European company shortlisted for SXSW’s HATCH pitch competition

- Allows music artist’s fans to subscribe for exclusive content and stream catalogue

- Patronage-based model means regular, reliable income for artists

- Service currently in open beta

5th March, 2014 – SupaPass, a UK start-up that allows music artists to run their own subscription-based fan clubs, is the only European contender to be shortlisted for SXSW HATCH pitch, a global competition that covers all tech industries.

Having been selected from a long list of early stage tech start-ups from 14 countries, SupaPass CEO Juliana Meyer will have four minutes to pitch to a panel of leading VC investors including Microsoft Ventures and Google at the 2014 HATCH pitch final on 10th March at SXSW Interactive, before being grilled by the judges. One of only two music-based finalists, the team, based in Norwich, is also the only European service.  

SupaPass is a music artist’s subscription fan club, providing an alternate crowdfunding model based on continual patronage rather than a finite campaign. The service is aimed at creating an income stream for artists that they control directly and can fully understand, as opposed to relying on mass consumption subscription platforms where fractions of fans’ pennies reach artists. It enables a direct artistic and financial connection between fans and artists, without the need to invest thousands in developing bespoke web solutions.

The service is free for artists to use, with SupaPass taking a cut of fan subscriptions. For a monthly fee ranging from 99p to £1.99 (or annually from £9.99 - £19.99), fans can subscribe to Bronze, Silver or Gold packages which variously include SupaDownload (pre-release new tracks), SupaStreaming (browser-based access to back catalogue), SupaBackstage (behind-the-scenes audio, video, photo and blog archives) and SupaStage (exclusive live video conference Q+As and performances).

Based in Norwich, SupaPass launched as an open beta in July 2013, and was co-founded by independent artist and label owner Juliana Meyer in 2011. In January 2013, the service was the only UK start-up to be included among the finalists of the Midemlab competition.

Summer 2014 will see the launch of a new brand initiative.

SupaPass CEO and co-founder Juliana Meyer said: “As an artist I was frustrated that there was a key set of tools missing from the existing digital platforms. Only artists such as Lady Gaga or Linkin Park could afford the exorbitant cost of custom-built subscription fan club platforms. We wanted any artist to have those powerful fan club tools at their fingertips. Now with SupaPass an artist can set one up in just an afternoon with no team or tech expertise needed, for free. Beyond that, we also want artists to get paid and to give them reliable, regular income.” 

Supportive quotes:

“SupaPass is worth believing in. [It] is a great artist tool for artists and their fans to interact in a meaningful way." - Tahir Basheer, Partner, Sheridans

"Very professional!  [SupaPass] show clear enthusiasm! …an amazing bedrock of talent" - Mike Butcher, Editor-at-Large, TechCrunch

"[the SupaPass Team] is focused, driven and highly committed... brilliant, inspiring, informative and bringing a whole new perspective” - Rassami Hok Ljungberg, Music4.5

“It's a great opportunity to give your most loyal fans more insight into your life, and to post material that might be more revealing about your music and creative process... [SupaPass] will help you to build your fanbase and provides a platform to expand your brand" -

"SupaPass has massive potential!" - Clive Gardiner, Head of Digital, RNIB

The Best of British Music - Tonight!

Tonight sees the return of the Brit Awards and what a night they have planned! Whilst the Brits have a reputation for some pretty shocking or heroic antics (Jarvis we’re looking at you), this year could easily be remembered for a line up that would make most festivals blush. Pharrell Williams, Arctic Monkeys, Bruno Mars, Bastille, Katy Perry, Rudimental and Ellie Goulding have already been confirmed, but the rumour mill is in full swing with talks of Prince and even Beyoncé!

So heres out look out the nominees for who we think will win!
British Male Solo Artist
Last years Critics Choice award winner Tom Odell makes his return with hopes of a second Brit, but we feel this one is a three horse race between Jake Bugg, James Blake and the legendary David Bowie. However with a Mercury prize award already under his belt, we think Blake might just steal this one too.
Our bet: James Blake
British Female Solo Artist
It would be of no surprise if critics’ favourite Laura Mvula or previous Brits winner Laura Marling took this one home, but since the release of Halycon in late 2012, Ellie Goulding has been climbing the global ranks, earning number ones and selling millions along the way.
Our Bet: Ellie Goulding
British Group
The dance music British take over becomes increasingly apparent with Disclosure, Bastille and Rudimental all up for Best Group, but we think this one is going to come down to a battle between independent rock and mass marketed pop. Yet despite One Direction’s hordes of screaming fans, AM was too much of a critical and commercial success to ignore.
Our Bet: Arctic Monkeys
British Breakthrough Act
Nominees: Bastille, Disclosure, Laura Mvula, London Grammar, Tom Odell
Now this one is a tricky one. Despite house duo Disclosure and the brilliant London Grammar earning critical acclaim and selling out shows across the country, it may not be enough to be the power house that is Bastille. This category is down to a public vote and combine the largest digital sales of any British act in 2013 with the largest crowd ever seen at Glastonbury’s John Peels stage and we can only see one winner…
Our Bet: Bastille
International Group
Daft Punk took home five Grammys this year, including album and record of the year and we don’t see any signs of the awards slowing down at this year’s Brits. That’s not to say we don’t have great things to say about Haim and Arcade Fire, but we only see one act getting lucky this year…. See what we did?
Our Bet: Daft Punk
International Male Solo Artist
John Grant aside, this shortlist is brimming with R’n’B and Hip Hop heavyweights and it looks like JT will be leading the pack. However Bruno Mars impressed many by leading the half time show at the Super Bowl earlier this month and might just be in line for an upset tonight.
Our Bet: Justin Timberlake
International Female Solo Artist
We can’t say enough good things about the teenaged kiwi that is Lorde with her alternative take on pop music, but the Grammy award winner may be over shadowed by heavy weights Katy Perry and Lady Gaga, for this year at least. But with that being said, we want to believe if an upset is going to come from anywhere, it’ll be from a 17year old star in the making.
Our Bet: Lorde
Who do you think will win?

Danish Rockers X Contract...

Formed in 2007, Denmark’s X Contract join the SupaPass family with a two studio albums,  an EP,  and a host of online awards!

A band based around modern day progressive rock with distinct melancholic videos meeting guitar and piano based songs. With their first album, “Dearest Dream”, drawing comparisons with the likes of Muse, Porcupine Tree, Coldplay and Radiohead in 2012, X- Contract wasted no time and immediately began work on sophomore album, “Territory:Hours”. 

Subscribe today to get behind-the-scenes access to X-Contract, stream ALL their tracks with SupaStreaming, and even ask the band questions during SupaStage living screening events, or tell them what you think with comments in their SupaBackstage world!

The first Artist from Denmark to launch on SupaPass, we welcome X Contract to the family and invite you to discover their music too!

Explore their music in their SupaPass Fanclub this month for FREE....

1. Create your FREE SupaPass Fan Account

2. Visit

3. Click subscribe

4. Enter code GGLCA3D3

(box=Promo Code) (Make sure there is NO SPACE after the code)

Done. Easy.


Haap - one of Norway’s most dramatic exports are on SupaPass!

2012 will be a year neither Jørn or Heidi will ever forget. One chance meeting in Jørn’s studio and Haap was created! The past two years have brought them both incredible successes and we are thrilled to welcome them onto SupaPass!


Haap create music that overcomes all your senses. This comes down to both Jørn and Heidi’s different yet genius creative pairing. Heidi's vocal talents are dramatic and powerful but it is the hint of vulnerability in her voice that is truly mesmerising. She was educated as a musical theatre artist before becoming a full time professional singer and artist in Bergen. Jørn is a composer for film, television, games and theatre. Together with Hiedi’s hauntingly powerful voice and Jørn's musical production creates a musical extravaganza laced with theatrics.


Haap have chosen to launch on SupaPass to help them fund their greatly anticipated debut album ‘Symphonic Stories’. They have got an impressive and dedicated online following, that will no doubt help them to achieve their goals!


Subscribe today to experience Haap - stream their tracks, listen to their videos, flick through their photos and ask them questions via the comments board!


Experience their brilliant sound here on SupaPass.  Get your first month free and your SupaDownload of their stunning new track 'Avsted'

with promo code: S5VU333

New Year's Resolutions

The beginning of a New Year is often met with some sort of challenge - pledges are made to be different, better, but somehow by the second week we're still eating just as much chocolate!


Here at SupaPass we have big plans for 2014. We had an amazing year last year with so many highlights it’s hard to single out one particular moment but being crowned the ‘Best UK Startup 2013’ by Midem was pretty awesome. We have a lot to live up to, and are determined to bring all our plans to reality!


In 2014 we aim to bring you more amazing undiscovered artists, from even wider genres and even more countries, to really give you a taste of the immense music out there just waiting to be discovered.

We’re also planning on making some really cool changes... but our lips are sealed for now so create your FREE Fan account now so you can be the first to know!


We’re always trying to improve our service to you, so if you think there are some things we can do better in 2014 than we did this year, please don't hesitate to tell us


We'll keep supporting the amazing artists we welcomed onto SupaPass in 2013 and most importantly, give you the chance to support their future careers and music, right here on SupaPass! ... so they can keep making incredible music for you, their fans!

We’re also going to give up eating as much chocolate… (something tells us we won’t be able to keep the last one.)


What are you pledging for 2014? Let us know @SupaPass!

Happy New Year from all of us at SupaPass HQ!